Macromedia Flash® is seemingly The Advertisers Friend. It creates "Eye Candy". It attracts, and holds the attention of Consumer Eyeballs.
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Do you want to be in control of Flash?
Here's a tip: use the FireFox browser and the FlashBlock add-on. Highly recommended.
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Reasons I Hate flash.
- It wastes my time.
- It rarely has content in it that I want to see.
- It doesn't know if I have Graphics turned off.
- It takes forever to download Flash content - if you haven't got the resources.
- It's pop-up box always asks "Always trust Macromedia content?"
It Wastes My time
- "You only have to download Flash once".
- But they keep coming up with bloated new versions.
- Flash enabled content takes forever to load
- Some people are still on dial-up
- It keeps "moving the picture", so my eye is naturally following it, and finds it difficult to break away from it
- A technique first used by M-TV Music videos. I have never forgiven M-TV for this
- On a dial-up connection, it seemingly takes forever to start up.
It Rarely Has Content I Want to See
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I'm not looking for the
#31 Cingular Wireless Nextel Cup chasing Chevrolet Monte Carlo to zoom around my screen, I want to read Jeff Burton's Bio. I want to join his Fan Club. Why are you wasting my time?
- Your ad is annoying enough as an Animated GIF. Now you're inflicting me with Flash as well?
- Why can't Yahoo Mail have a Preference for "No Flash Ads", and "No Animated Ads"?
- Preferences should ask "Connection Speed?", and if "Dialup" is checked, should limit the size of Animated GIFs presented to the user.
- At least the Animated GIF had WIDTH and HEIGHT components in the IMG tag.
- GIF's also can have
ALT components for a text comment to appear for those who have graphics turned off
- Tables cannot be displayed until the Width & Height of each image is known.
- If W&H components are in each Image Tag, the table will display its text immediately, & fill in the graphics later.
- If not included, the images must load before displaying the table - and the user has moved on, since nothing appears to be happening.
It doesn't know if I have Graphics turned off.
Who turns graphics off:
- People whose terminal can't display graphics
- College Students during exam week.
- High bandwidth for an entire dorm means each student only gets so much of it when everyone is hitting the net at once.
- People with Lynx, the text based browser, still used by blind users with speech synthisizers.
- WAP Browsers with limited plans on their Cell Phone.
- a whole 'nother subject: Invite me to a contest via Text Message, and my WAP Browser can't view your Contest Web Page. Fix it, or we'll be here in '08!
- You've printed your contest's web address on my drink cup. Why wouldn't I whip out my cell phone & try to enter the contest NOW?
- PDA users whose web browsers eat memory with graphics.
- On my PDA, I delete any Browser that does not allow me to turn graphics off to hold down transmission cost.
It takes forever to download Flash content - if you haven't got the resources.
Who wants Flash?
- Advertising Agencies can increase their billings due to the higher cost of developing Flash content.
- They need the fastest processors & video screens & cards to develop it.
- They have to buy the Desicion Maker a bright, shiny new PC so he's got the processor punch to view the ad
- Ergo, Advertising Agencies love Flash.
- Agency Clients are sold the value of "The M-TV Effect", and love the fact that their "dancing product" will keep the attention of the audience.
Who can't use Flash?
- People laugh about The NASCAR Nation, but marketers are chasing them at 200 MPH.
- There are lots of WebTV's out there.
- Blind users aren't that big a market, who cares if they're alienated, right?
- People behind Corporate Firewalls where downloads of any kind are forbidden.
- Paranoid people who are too afraid of what Malware (malicous software) might be hidden in a Flash attachment.
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